SimonePropone is everybody’s ever wanted imaginary fashion friend. And also a businesswoman whose decisions aren’t necessarily driven by the bottom line. By trusting her intuition whether it’s picking a dress for dinner, plucking a new designer out of nowhere, or building a business, she is gaining a reputation for being the ultimate taste-maker. At once confidant and chic SP possesses that rare ability to be at the epicentre of fashion without any tremor of attitude :)

This blog is her daily diary, her life flying from San Francisco to Madrid or LA, her road trips, her dreams, her work, her discoveries… Everything a friend would share with you!

About her business: Simone Propone Showroom: www.simonepropone.com